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CSWIM 2010 Keynote:

Social Effects in Electronic Commerce

The increased popularity of social media, such as LinkedIn, Facebook and Twitter, has opened opportunities for a new type of electronic commerce, often referred as social commerce. Social commerce involves using Web 2.0 social media that support online interaction and user contributions to assist in the acquisition of products and services. Many new social factors that have not been well-explored in e-commerce may become important in social commerce. The new social media provides not only a new platform for entrepreneurs to innovate, but also a variety of new research issues that require new theories to be developed by e-commerce researchers. In this talk, we will review the current status of social commerce and explore major theories and research issues related to the social factors in electronic commerce.


Ting-Peng Liang is National Chair Professor of Information Management at the National Sun Yat-sen University in Taiwan. He is also a Fellow of the Association for Information Systems. He received his doctoral degree from The Wharton School of the University of Pennsylvania and had served on the faculty of University of Illinois, Purdue University and the Chinese University of Hong Kong. He has published more than 100 research articles, including more than 60 in referred journals. His primary research interests include electronic commerce, intelligent decision support, knowledge management, and strategic applications of information systems. His papers has appeared in journals, such as Management Science, MIS Quarterly, Journal of MIS, Operations Research, Decision Support Systems, Information and Management, Decision Sciences, IEEE Computer, IIE Transactions, International Journal of Electronic Commerce, and many others. He also serves as the founding editor of the Pacific Asia Journal of AIS and on the editorial boards of many academic journals, such as Decision Support Systems, International Journal of Electronic Commerce, Journal of Computer Information Systems, Electronic Commerce Research and Applications, Industrial Management and Data Systems, among others.

   
 
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